Chapter 1: The Revolution Is Just Beginning


1.       Search the Web for an example of each of the major types of e-commerce described in Section 1.1 and listed in Table 1.3. Create a presentation or written report describing each company (take a screenshot of each, if possible) and explain why it fits into the category of e-commerce to which you have assigned it.

B2C business-to-consumer

Amazon is a general merchandiser that sells consumer products to retail consumers.

B2B business-to-business

Go2Paper is an independent third-party marketplace that serves the paper industry.

C2C consumer-to-consumer

Auction sites such as eBay, enable consumers to auction or sell goods directly to other consumers.

M-commerce mobile e-commerce


Mobile devices such as tablet computers and smartphones can be used to conduct commercial transactions.

Social e-commerce

Facebook is both the leading social network and social e-commerce site.

Local e-commerce


Groupon offers subscribers daily deals from local businesses in the form of Groupons, discount coupons that take effect once enough subscribers have agreed to purchase.


2.       Prepare a brief report or presentation on how companies are using Instagram or another company of your choosing as a social e-commerce platform.


Companies are using Instagram or other apps to post their products so customers can see them. For example, Wanelo is an app on the smartphone where customers can post their likes (clothes, tools, etc.) to their page. From there, other customers can see those products and choose to like them as well. Everything on this app has a price, so you can choose to buy the product, or just like it.