Chapter 11: Social Networks, Auctions, and Portals

3. Visit one for-profit-sponsored and one nonprofit-sponsored social network. Create a presentation to describe and demonstrate the offering at each site. What organizational objectives is each pursuing? How is the for-profit company using community-building technologies as a customer relations management tool?

††††††††††† Jumo is a non-profit social network that allows you to connect with individuals and organizations interested in making the world a better place.You can find worthwhile causes, and chat with other non-profit workers.They know who their audience is so they base their stuff off of other peopleís likings, hoping it will draw attention to some new customers.

††††††††††† Unicef is a for-profit social network who focus mainly on child survival and development, basic education and gender equality, policy advocacy and partnerships.They are using community-building technologies as a customer relations management tool by protecting children, educating them, and basically helping them in every way possible.They use statistics and monitoring to save data for tracking progress and focusing action.


4. Visit one of the social networks listed in Table 11.1 and compare it to Facebook. IN what ways is it similar to Facebook, and in what ways is it different? Which do you prefer, and why?

††††††††††† From the social networks listed in Table 11.1, Iím going to compare Facebook with Myspace.Even though Myspace is out-of-date compared to Facebook, they both have similar features.For instance, on both networks you can communicate with other individuals and post things to your wall.Although Iím not a huge fan of Facebook, I prefer it because it is more up-to-date and easy to use.It is easy to connect with friends, chat, and see what others have been doing.