Blake Janowicz

ITS 230

Shin-Ping Tucker

13 November 2015

1.      www.amazon.com

a.       What is the site’s overall purpose or message?

To sell goods to the consumer at an affordable rate and deliver goods at the convenience to the consumber.

b.      Who is the site’s target audience?

I would say that their main audience is definitely younger but Amazon has just about anything imaginable, so their target audience is realistically any age.

c.       How well do the site’s design elements (structure and navigational system, fonts, color scheme, and page layout) and content elements (text, images, and other content) support the site’s message, satisfy target audience expectations, and contribute to the overall look and feel of the site? Be specific by discussing the effectiveness of each design or content element.

I have always thought of Amazon’s site easy to navigate since I have been routinely using it for the past 6 years. Their color scheme of grey, white, and yellow goes quite well and I associate those colors solely with Amazon now, sort of like a trademark. Amazon is large, though, so there is a lot going on once you visit the site, and it can be a bit overwhelming for a first time visit; there is new and popular items staring at you and a whole plethora or pages, but it is meant to be large so that isn’t really a downside. Amazon also often advertises items for many different people, trying not to leave many people out.

d.      Are the design concepts of balance, proximity, alignment, and focus evident in the site’s design? If yes, where? If no, what suggestions can you make for design or content that will adequately answer these basic home page questions?

Amazon’s homepage is set up very well according to the criteria, but I feel there is too much “white” space, making the page feel empty and entrancing. Adding a manila or tame yellow background may counteract this.

2.      www.pbs.org

a.       What is the site’s overall purpose or message?

To provide wholesome and unbiased education and news to the young and old.

b.      Who is the site’s target audience?

In my opinion, this site also has a very open target audience, with a wide variety of content from children to adult.

c.       How well do the site’s design elements (structure and navigational system, fonts, color scheme, and page layout) and content elements (text, images, and other content) support the site’s message, satisfy target audience expectations, and contribute to the overall look and feel of the site? Be specific by discussing the effectiveness of each design or content element.

I really “dig” the color scheme and layout of PBS. Their site is simple and clean without much going on. The color of blueish gray and which contrast very well together and is light on the eye. Their drop down menus and links are clean and fluid, not looking out of place when they roll down.

d.      Are the design concepts of balance, proximity, alignment, and focus evident in the site’s design? If yes, where? If no, what suggestions can you make for design or content that will adequately answer these basic home page questions?

When visiting the site there isn’t a prominent feeling that there is too much in any one area, the balance and alignment is quite well. Focus, however, can be a bit misleading as there is shuffling advertisements towards the center but there is also previews of clips above that, distracting the user from really drawing attention to one dominant thing.

3.      www.devonstank.com

a.       What is the site’s overall purpose or message?

An online portfolio and resume for prospective employers and professional passerby’s.

b.      Who is the site’s target audience?

Professionals, those in business, looking for a possible web designer/ programmer.

c.       How well do the site’s design elements (structure and navigational system, fonts, color scheme, and page layout) and content elements (text, images, and other content) support the site’s message, satisfy target audience expectations, and contribute to the overall look and feel of the site? Be specific by discussing the effectiveness of each design or content element.

So far, this site has my favorite design, combining black and white in an appealing manner. The part that I like most about the site is its ability to adapt to the size of the window it is being viewed in. When in full size the navigation appears normally horizontally across the top but when shrunk the navigation takes a hideaway dropdown menu which is very pleasing, saving space while also having access to those links.

d.      Are the design concepts of balance, proximity, alignment, and focus evident in the site’s design? If yes, where? If no, what suggestions can you make for design or content that will adequately answer these basic home page questions?

This site I believe has the best performance of the above criteria. The black and white scheme is cleverly split horizontally creating sort of background foreground feel making the page feel sophisticated and professional. He obviously has an idea of what a great webpage is, being a designer and programmer himself.