23 November 2015
Lab 3: Evaluating Site Performance
Problem: Your B2C beaded jewelry web site has been in operation for six months. Online sales have increased every month, but you are still not quite sure how well your site is actually performing. You need help with evaluating your site’s performance.
Instructions: Use search tools and the information in this special feature to create at least three measurable performance benchmarks for your site. (You may assume any additional information about your B2C beaded jewelry business not detailed in these instructions.) Next, evaluate services and costs for at least three marketing companies that offer Web analytics and performance evaluation tools. Choose the marketing company that, in your opinion, offers the best selection of services and costs for your site.
1. Write a report that explains the performance benchmarks you have created and how the benchmarks will help you evaluate your Web site’s performance.
Three web analytics and performance evaluation services I looked at were Tableau, Academia, and Web Page Test. The benchmarks of these services will help by gauging web traffic day to day to evaluate the effectiveness of my SEO and my marketing strategy. With this information you can start to see who is visiting and what drew them there; knowing their intentions will be able to help your business by further targeting your customers and tailoring to their needs and wants.
2. Include in your report a summary of the services provided and costs for those services for each reviewed marketing company. Discuss the reasons for your choice of the specific marketing company that will provide you with Web analytics and performance evaluation products and services.
Of all three of the services, the costs associated are unclear. The Tableau service is able to link through Google Analytics and evaluate content, identify problems, find out what to stick with and what to throw out. Web Page Test on the other hand seems totally performance orientated, and free, offering testing from different parts of the globe to see how your site performance is from different places, therefore attracting more customers from a global standpoint.
3. Save your report as Lab SF 3-3 Performance Evaluation. At the direction of your instructor, print the report.