29 January 2015
CH1: The Revolution Is Just Beginning
Choose an e-commerce company and assess it in terms of the eight unique features of e-commerce described in Table 1.2. Which of the features does the company implement well, and which features poorly, in your opinion? Prepare a short memo to the president of the company you have chosen detailing your findings and any suggestions for improvement you may have.
My e-commerce company of choice is Amazon, primarily because I buy from this company quite often. I believe this company is very well rounded in all categories. Amazon has ubiquity, being able to be accessed anywhere in the world through the web. Amazon has richness, using video, audio and text messages (notifications for discounts and deals) for marketing, having an extensive amount of advertising online and on television. Amazon has interactivity, enabling users to give and receive feedback, whether it is a question, concern, or simple thank you. Amazon has information density, giving thorough summaries of what the products or services are, and what they consist of. Personalization/Customization is a big part of Amazon, especially with reviewing products, users are able to review, and leave and answer comments to reviews. As far as social technology, I believe Amazon touches bases with all current social media sites.
Dear Jeff Bezos,
Prepare a brief report or presentation on how companies are using Instagram or another company of your choosing as a social e-commerce platform.
According to the Fortune 500 list, 123 of the companies listed use Instagram for marketing is some way, shape or form. Since Instagram is so large now, it is hard to pinpoint, even a ballpark figure, of how many companies use Instagram, but if over a fifth of the companies on the Fortune 500 list use Instagram, there is bound to be a heap of companies that use Instagram for promotional reasons. A list of large successes on Instagram, according to Business Insider, include Intel, Virgin America, Bonobos, Taco Bell, American Express, Vevo, Warby Parker, Macy’s, Brooklyn Nets, Sharpie, Target Style, L.A. Clippers, General Electric, NFL, Playboy, Adidas Originals, Free People, Red Bull, Burberry, and Starbucks.