16 April 2015
CH11 Social Networks, Auctions, and Portals
Visit one for-profit-sponsored and one nonprofit-sponsored social network. Create a presentation to describe and demonstrate the offering at each site. What organizational objectives is each pursuing? How is the for-profit company using community-building technologies as a customer relations management tool?
From my research, it seems that profit-sponsored and nonprofit-sponsored social networks are totally different animals. In my findings I compared Facebook, a well-known profit-sponsored social network, and UNICEF, a nonprofit-sponsored social network; their motives seem very different. Facebook is more of a promotional hub to point customers to their businesses while UNICEF is for a cause to treat child illnesses, but unlike Facebook, it takes donations, not likes. As UNICEF says, “Like us on Facebook, and we will vaccinate zero children against polio” making a point that liking something isn’t effective for real world situations such as vaccinations, because they cost money.
Visit one of the social networks listed in Table 11.1 and compare it to Facebook. In what ways is it similar to Facebook, and in what ways is it different? Which do you prefer, and why?
Since I knew and used Myspace first, I will compare it to Facebook. I joined Myspace in 2007, and at the time it seemed much richer than Facebook in terms of content and features; specifically you could fully customize your profile by fonts, backgrounds, music and more, while Facebook remained a very generic and plain social network. Around 2010, though, when I created my Facebook account, Myspace was fading away due to Facebook developing a large following due to its simplistic user interface and being more in tune with “connecting” with others, which appealed to adults quite a bit; in my opinion, Myspace was only popular to teenagers, past 18 or so the functions of Myspace lost appeal. Today, Myspace is practically a shadow and a past memory of the social network that was once more popular than Facebook. I have preferred Facebook over Myspace for about 5 years now.