12 March 2015
CH7 Social, Mobile, and Local Marketing
Visit two Web sites of your choice and apply the social marketing process model to both. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process. How well do these sites acquire fans, generate engagement, amplify responses, create a community, and strengthen their brands? What recommendations can you make for these sites to improve their effectiveness?
The Social Marketing Process consists of planning, message and material development, pretesting, implementation, and then evaluation, which then revolves around feedback and starting the process over again. Sites that use the process well, among others, are Walmart and Amazon, as they have tailored their social marketing to appeal to the consumer on a whole new level.
Identify two Pinterest brand pages. Identify how they use Pinterest marketing tools described in this chapter. Are there some tools they are not using? What recommendations can you make for these sites to improve their Pinterest marketing campaigns?
There are many marketing tools to utilize on Pinterest, including PinReach, Snapito, Pin A Quote, Pinstamatic, url2pin.it, Pinpuff, and Pinerly, which maximize marketing potential by giving large control on your “pinfluence”, all while giving your product or business more traffic. For instance, Yamaha Outdoors has yet to grow on Pinterest (only having 10 pins and 3 boards), although they were a large and recognized company before Pinterest. On the contrary, Motorola Mobility has 51 pins and a whopping 3776 followers, probably because Motorola utilizes Pinterest to market their latest flagship phone by showcasing the phones abilities with it in action during everyday life, using practicality to their advantage..