27 March 2015
CH8 Ethical, Social, and Political Issues in E-commerce
Go to Google and find the Advanced Search link. Examine its SafeSearch filtering options. Surf the Web in search of content that could be considered objectionable for children using each of the options. What are the pros and cons of such restrictions? Are there terms that could be considered inappropriate to the filtering software but be approved by parents? Name five questionable terms. Prepare a brief presentation to report on your experiences and to explain the positive and negative aspects of such filtering software.
From my understanding, after
reading up on how Google SafeSearch works, it doesn’t
seem to block any specific words or terms but rather most of the adult content
that would show up. For example, if someone types “sex” into the SafeSearch, it will most likely block the photos and
articles with “explicit content”. This brings up a great point, though; what if
what someone is looking for is not technically “explicit” but the engine blocks
it anyway? This is where the SafeSearch is not
entirely accurate and may block content you feel is appropriate and leave
content visible that you may feel is inappropriate. The latter sums up the pros
and cons of Google’s Advanced SafeSearch well. That
being said, I cannot really name five questionable terms because it is not the
term that is blocked but the content that shows as a result of the term.
Develop a list of privacy protection features that should be present if a Web site is serious about protecting privacy. Then, visit at least four well-known Web sites and examine their privacy policies. Write a report that rates each of the Web sites on the criteria you have developed.
Features regarding privacy should be a main priority with sites that manage personal data, like most e-commerce sites. Privacy statements are a good place to start because it gives the customer assurance that this is a legitimate site and that their information will be secure and confidential. One of the popular ways of going about this is TRUSTe Certified Privacy which is a system to aid web pages and companies to keep their customers information out of undesirable hands. Another form of privacy protection is VeriSign Secured which offer security for SSL Certificates, which are an integral part of all e-commerce websites. You have probably seen VeriSign more than ones if you use a computer moderately because there will be a green lock in the URL informing you that the data you are inputting is safe during transmission. Additionally, there is also antivirus security software available for websites, such as McAfee, which acts like it would on a computer, searching for malicious entities; these may include hackers, spyware etc.