4 April 2015
CH9 Online Retailing and Services
Together with a teammate, investigate the use of mobile apps in the online retail or financial services industries. Prepare a short joint presentation on your findings.
The use of mobile apps in association of online retail industries continues to grow exponentially, making such companies large profits due to the wide accessibility and convenience of mobile shopping. For some companies, most of their yearly sales come from mobile sales applications. These apps make purchasing extremely convenient by using store locators, price comparisons and product information right at the fingertips, enabling no need to go to a register or a desktop for that matter. Companies also largely use promotional means through apps by offering exclusive coupons and discounts, further encouraging mobile app e-commerce. From a current perspective, “brick and mortar” stores need to figure out a game plan to drive traffic and promote in-store business.
Drawing on material in the chapter and your own research, prepare a short paper describing your views on the major social and legal issues facing online retailers.
There are many social and legal issues facing e-commerce such as web spoofing, cyber-squatting, privacy invasion, online piracy, and email spamming. I have personally had experience with web spoofing which involves creating site addresses similar to popular sites; for example, sites like goggle.com which is a site that implants viruses but is very similar to google.com. These sites are usually engineered around common spelling mistakes. The most known is probably spam email, which sends unwanted advertisements or viruses directly to your email address. Privacy invasion has to do with hackers stealing personal information provided through purchases through e-commerce sites. Another well-known issue is online piracy which is illegally obtaining content by downloading or avoiding payment while breaking copyright laws. Last but not least, cyber-squatting has to do with infringing a trademark of a copyrighted company or similar.