Chad Nordean


ITS 380 – Global E-commerce Systems


Chapter 8 – Ethical, Social, and political Issues in E-commerce



Case Study Questions:


1.     How does the first era of antitrust thinking differ from the second era?


The first era of anti- trust was  in the 1800’s and early 1900’s. The anti- trust thinking was that big companies would slow innovation and lose quality of product if they dominated the market. This would also be referred to as a monopoly. With these fears in mind, legislation created acts to disband companies that became too powerful. This would promote competition and allow for smaller companies to succeed. The goal was to have dispersion of both economic and political power. Today in the 21st century, we look at business like Amazon, Facebook, and Google and let them dominate the market because they provide lower prices, most services are free, and it allows smaller business to still be successful. These companies still provide low prices and are not discriminatory. Overall, the reason we don’t view big companies as a threat today is because they are providing so much to the consumers for little to nothing.


2.     What is a “natural monopoly” and how has the United States dealt with the natural monopolies?



A natural monopoly is a type of monopoly that exists due to high start-up costs or powerful economies of scale. The U.S. deals with natural monopolies by either splitting the company up into many stand-alone companies or not allowing the company to continue to grow.


3.     What are three possible solutions to the market dominance and anti-competitive behavior of Facebook, Google, and Amazon?


There are three possible solutions to the market dominance and anti- competitive behavior:

1.      The first change could be a conceptual change that would provide access to the audience and capture their time on the site. Not the traditional product or service sales. New regulation would have to be put in place.

2.      The second option to control this would be to split each company up into multiple stand alone companies.

3.      And the third solution would to bb follow the European example of dealing with Big- Tech mega firms.

These three solutions would all work to even out the market dominance and the anti-competitive behavior that is currently happening.


4.     How does the European model of antitrust differ from the American model?


The European model of anti-trust differs from Americas model because it unlike America the Eu believes that there is more to judge monopolistic behavior on other than efficiency  and price. Instead they focus on the impacts on the market as indicated by many coopetitors and focuses on if there is true competition in the market.



Project Questions:


1.      Googles advanced search link. Examine the its safe search filtering options. Surf the web in search of questionable content for kids. What are the pros and cons of such restrictions? Are there terms that could be inappropriate to the filtering software but approved by parents? Name five questionable terms.



It kept unsafe content away

It is difficult to find

It made for secure surfing

It limits content

It allowed younger generations to use technology

It doesn’t let the user get fully informed by blocking “unsafe content”


For each user it needs to be reset


There are a few questionable words/ terms that I found to not be appearing that could be inappropriate to the software but be approved by parents:

-          Any human anatomy

-          Sex

-          Pot

-          Alcoholic drinks

-          Vulgar language (“Sucks”)


2.     Review the section on net neutrality and search for two articles. Summarize the articles and then right about your position on net neutrality.


This article is about questions and answers about what is net neutrality and if the battle was won to protect internet users. Overall, the article stated that our protection on the internet has been saved. We have an open internet and that is what is fundamentally right.


This article is about why net neutrality and “open” internet mandates are bad for the consumers. Overall this article talks about how the lefts believe that the internet should be open for all. Anyone can create anything. It also discussed why it is bad for consumers to have a closed internet. Neither party seems to be pushing for closed internet.


-          My position on net neutrality is that the internet should be open. Anyone should be able to produce any content they want, within reason. What I mean by this is that, I can go and start and e-commerce business today and no one should be able to stop me as long as I am following the laws and policies on the server host. I think everyone should have a fair chance to pop-up on a search and get recognized. By doing this, I think it helps allow all users to become more informed. Which ultimately is what the internet should be used for.