ITS 380: Global e-Commerce Systems

John Bergstrom

CH 3

1.      Why does Akami need to geographically disperse its servers to deliver its customer’s web content?

Akamai geographically dispersed its server to deliver its customers web content in order to make the internet and especially the retrieving of packets and information more efficient and effective. Akamai is founded on the idea that storing copies of web content such as pictures or video clips at many different locations around the internet to that a person could always retrieve the nearest copy, making the web faster and having less latency. To be able to do this, Akamai needed their servers spread geographically for this to be possible so that a user in China would retrieve the web content from the nearest server, instead of having the web user in China retrieving the same web content as a user in the U.S., thus slowing down the retrieving process and increasing the latency.

2.      If you wanted to deliver software content over the Internet, would you sign up for Akami’s service? Why or Why not?

If I had a lot of global traffic on my website I would absolutely use Akamai’s service, since it is important to be able to give my customers speedy delivery times. The speedy delivery times of web content could make the difference between a purchase and someone leaving the website. However, if I had a service which purpose was to strictly serve a local market then I wouldn’t use Akamai’s service since the purpose of my website/service is to serve a local market. For example, a community emergency update website or similar.

3.      Do you think Internet users should be charged based on the amount of bandwidth they consume, or on a tiered plan where users would pay in rough proportion to their usage?

I firmly believe that Internet users should not be charged based on the amount of bandwidth they use. The reason for this is that I believe that consumers would get taken advantage of by the large telecom companies as it is a market with a lot of entry barriers which makes it hard for competition to exist. It will also create discrimination against people who won’t be able to afford the best “internet” plan which will increase the digital divide and also the inequality between classes that we have in society today. Since we are in an era where information is the currency I believe that internet has to remain neutral against payment plans etc. in order to sustain healthy and equal societies.

1.      Review the opening case on Apple Watch. What developments have occurred since this case was written in September 2016?

When the book was written in September 2016, the Apple watch had a wheel attached to it in order to scroll between functions on the watch, and it also functions as a home screen button for the users. It also is equipped with the Apple Pay button underneath the scrolling wheel which allows for quick transactions. It was equipped with a modern retina display which used a feature called Force Touch that allows the Apple Watch to detect the strength of each touch of the screen, performing different functions based on the strength of the touch. It also had all its sensors on the back of the watch consisting of four sapphire lenses and photodiode sensors that monitors the user’s vital signs and movements. Some movements can also control many functions. The most innovative function of this wearable technology was the Taptic Engine that applies gentle pressure to the skin to deliver information and alerting the user of notifications or events. In September 2016, Apple released the Apple Watch 2 with changes both internally and externally. It had a thinner profile, a larger battery, performance enhancements, and the addition of efficient micro-LED panels to replace its previous organic LED (OLED) screen, and also GPS capabilities without the use of an iPhone.

            Now in 2018, the Apple Watch have taken the next step and can stream live video and music, it has cellular capabilities without being connected to a phone, and it is also fully waterproof. The new third generation Apple Watch has a larger storage, 16 GB compared to the previous 8 GB. It is also equipped with Siri so that the user can use their voice to command to watch to perform actions. The backside of the Watch is ceramic which is said to be more durable than the previous steel backside. A lot of things have happened in this short amount of time, but until the Apple Watch have the same capabilities as a Smartphone, the Smartphone will continue to be the no.1 device that people use.

2.      Investigate the Internet of Things. Select one example and describe what it is and how it works.

I selected Samsung’s smart fridge called the Family Hub as an example. The Family Hub, is a Samsung fridge that is connected to the home WiFi linking it to other home appliances as well as applications, e.g. Fresh Direct. The Family Hub has a 21.5 inch HD LCD screen built into it that allows the user to use their phone to post, pin photos, and leave notes. It can display messages such as “out of butter” and even email family members reminding them to buy certain groceries. It is also equipped with three cameras inside the fridge that captures an image of the inside every time the door closes. The user can then access these images at any time through the Family Hub app to take a peek inside the fridge to see if they should buy something. The fridge also helps facilitate a family’s online shopping, as well as, managing recipes and compile and share shopping lists between family members. To do this, they teamed up with MasterCard to deliver a direct link to online shopping from Fresh Direct. The fridge will also serve as a home entertaining system as it can play video and stream music through a connected speaker.