Chapter 9


Company: D-link

Definition: The term Manufacturer-Direct, also known as Factory-Direct refers to a business model in which the manufacturer sells its goods directly to the end user of the product.

D-Link is an award-winning designer, developer and manufacturer of networking, broadband, digital electronics, voice, data and video communications solutions for the digital home, Small Office/Home Office (SOHO), Small to Medium Business (SMB), and Workgroup to Enterprise environments (D-Link | Welcome).


Catalog Merchant

Definition: A catalog merchant is a form of retailing that customers order a product through a catalog. In England, customers can go to the store as well and show the product that they want and an associate will grab that product out of the warehouse.

Company: Metrostyle

metrostyle® is an American retailer of fashion for charismatic women sizes 4-20; misses, petite and tall. As our name suggests, metrostyle is a hub of diverse fashion for women from all walks of life. We offer everything from sassy tops and curve-hugging jeans, to versatile workweek separates, outerwear, swimwear, suits and accessories.At and through our catalogs, our goal and commitment to our customers is to translate the hottest trends in fashion into distinctive, ready-to-wear styles at ultra-low Real Steal prices ( Women's Apparel: Suits, Tops, Pants, Skirts, Dresses).”

Multi-Channel Merchants: Bricks and Clicks

Definition: Multichannel retailing is when a company provides numerous ways for customers to purchase goods and services. This marketing strategy could include selling through traditional outlets such as catalogs, brick-and-mortar stores, mail, and telephone.

Company: Best Buy

It might surprise some of you that so far we haven't mentioned consumer electronics (although, we just did) because Best Buy is associated so strongly with technology. And don't get us wrong; we love the stuff. It's just that we think technology should serve people, and not the other way around. You might say that we love technology, but we're not in love with technology. Technology makes a lot of promises, and we're here to make it live it up to those promises. For people.


Virtual  Merchant

Definition: A virtual merchant is a website that sells goods and services to the public via online transactions with debit and credit card processing.


About NewEgg

“Newegg Inc. is a leading online retailer committed to becoming the most loved and trusted marketplace on the web. We tirelessly pursue these goals by offering a superior shopping experience, rapid delivery and stellar customer service.

With more than 10.5 million products and an award-winning website, Newegg proudly earns the loyalty of tech-enthusiasts and mainstream e-shoppers alike. We equip our customers with state-of-the-art decision-making resources such as detailed product information, "how-to’s," over 3 million customer reviews and high-resolution photo galleries. We offer our customers peace of mind with lightning-fast delivery and cutting-edge logistics.

At Newegg, we believe service truly begins after the product you ordered arrives at your doorstep. We follow through on this commitment with exceptional customer service. Our team of service associates are available via phone, e-mail and online chat to help ensure your utmost satisfaction.

We've dedicated ourselves to making sure that everyone enjoys shopping at Newegg. We take great pride in working passionately to exceed your expectations each and every time you shop with us.” (About Page)