Louis Gouge

ITS230

WCH10

Amazon.com

a.  What is the site’s overall purpose or message?

The purpose is to sell merchandise to consumers all over the world at very competitive prices and the consumer may receive the merchandise the same day the order is placed.

b.  Who is the site’s target audience?

The site’s target audience is definitely people who are computer literate and I reasonably believe anyone surfing the web is the target. This is an online store and their ads show up in just about any website you might visit.

c.  How well do the site’s design elements (structure and navigational system, fonts, color scheme, and page layout) and content elements (text, images, and other content) support the site’s message, satisfy target audience expectations, and contribute to the overall look and feel of the site? Be specific by discussing the effectiveness of each design or content element.

Amazon’s site is easy to navigate and I have been routinely using it for the past 5 years. The color scheme is very noticeable now and I can recognize the smirk on the sides of their boxes right away and recognize it as an Amazon box. Amazon’s site is enormous and I am able to find just about everything I need. The search box works really well and if I am unable to locate an item I can enter a part number to find it. I do not feel I have to search anywhere else.

d.  Are the design concepts of balance, proximity, alignment, and focus evident in the site’s design? If yes, where? If no, what suggestions can you make for design or content that will adequately answer these basic home page questions?

All of the pages are similarly set up and I like the way there is a standard to every page. The only thing I have bad to say is the site sometimes leaves me with a cold feeling. Maybe it could use a little different shade to the background.

e.  Does the home page adequately provide answers to visitors, Who, What, and Where questions? If yes, how? If no, what suggestions can you make for design or content that will adequately answer these basic home page questions?

            Yes, it is very well designed. It lets you know exactly where you are and you can search by department, or name of item, and part number if you know that information. Searching is fast and there is little to no lag time at all. Excellent site.

 

pbskids.org

a.  What is the site’s overall purpose or message?

It is a not-for-profit institution providing safe and educational content tailored for children, but all family members can use it.

b.  Who is the site’s target audience?

            The target audience is children of all ages but it is specifically designed for younger children. There are pages designed for parents as well and the site is easy to navigate and use it is not cluttered with ads, or any other distractions. You will need flash player to take advantage of all videos and games.

c.  How well do the site’s design elements (structure and navigational system, fonts, color scheme, and page layout) and content elements (text, images, and other content) support the site’s message, satisfy target audience expectations, and contribute to the overall look and feel of the site? Be specific by discussing the effectiveness of each design or content element.

            The design elements all work wonderful with each other. The colors, fonts, sounds and page layout are well designed and useful. It has a look designed specifically for children and it looks like a cartoon. I would have no worries letting my kids or grandkids explore this site.

d.  Are the design concepts of balance, proximity, alignment, and focus evident in the site’s design? If yes, where? If no, what suggestions can you make for design or content that will adequately answer these basic home page questions?

            All the design concepts work well together and all options for ease of use are symmetrical with one another. I would not have any input on what could be done to make the site more appealing or easier to use. The “pbskids” logo is on many pages throughout the site.

e.  Does the home page adequately provide answers to visitors, Who, What, and Where questions? If yes, how? If no, what suggestions can you make for design or content that will adequately answer these basic home page questions?

            The site is designed for kids and it seems to be very kid friendly. I watched some 6, 8, and 10-year-old children accessing the site and they exactly what they were looking for and how to find it.

 

Minimalistbaker.com

a.  What is the site’s overall purpose or message?

            It is supposed to be a food blog site with pictures and recipes.

b.  Who is the site’s target audience?

            I would imagine it is for anyone with an interest in cooking or anyone looking to make something different for dinner.

c.  How well do the site’s design elements (structure and navigational system, fonts, color scheme, and page layout) and content elements (text, images, and other content) support the site’s message, satisfy target audience expectations, and contribute to the overall look and feel of the site? Be specific by discussing the effectiveness of each design or content element.

            I could not get the site to work for me. I tried both Edge, and Firefox and it was a no go. I could read some of the recipes but only when I made my browser enter a read only mode.

d.  Are the design concepts of balance, proximity, alignment, and focus evident in the site’s design? If yes, where? If no, what suggestions can you make for design or content that will adequately answer these basic home page questions?

            I read some feedback from others and the site is simply a white background with the emphasis on the pictures of food and the menus.

e.  Does the home page adequately provide answers to visitors, Who, What, and Where questions? If yes, how? If no, what suggestions can you make for design or content that will adequately answer these basic home page questions?

            I cannot answer these questions at this time because the website is not functioning.  It must be a pretty well designed site because it was listed on https://blog.hubspot.com/marketing/best-personal-websites as 1 of the “18 of the best personal websites we’ve ever seen”.  I will not know at this time however because the site was inoperable.