Chapter 4

Case Study:

1.  When compare to traditional desktop customers, why are mobile phone users much more likely to book a room or airline reservation for the same day?

Having a mobile phone app that can locate and book reservations based on your location gives the user the flexibility of not having to pre-plan or book lodgings, etc.  That’s because apps like the Orbitz can find your location to bring up the closest lodgings, prices, and other info so you can book it in a relatively fast pace.  Which is convenient for people on the go.

2.  In the mobile design project of 2011, why did Orbitz management decide to construct a mobile Web site for corporate users rather than a native app?

This was because “the site was accessible from any Web-enabled device, which avoided the pitfalls of developing native apps for the wide variety of different devices its customers used.”  So they did not have to develop apps for all the different devices.

3.  Why has Orbitz decided to go with native apps for each mobile platform (iOS, Android, and Kindle Fire) instead of a single mobile Web site as it did with the Orbitz for Business mobile site?

The native apps worked faster than going to the mobile site.  It was to “consolidate the entire search and reservation process within the native app so that users would no longer experience disruptive and time-consuming redirects either to Orbitz’s mobile site or to an airline, hotel, or car rental agency site to complete the booking.  The goal was to trump its competitors on speed and ease of use.”

4.  What issues does syncing recent user searches across devices pose?

I would think the issues might be privacy since personal information is viewable on any device, meaning someone else could see it if it was on a device that was not logged off.

Questions:

1.  What are the main factors to consider when developing an e-commerce presence?

They are:

·         Management

·         Software

·         Hardware architecture

·         Design

·         Telecommunications

·         Human resources

5.  Compare the costs for system development and system maintenance.  Which is more expensive, and why?

Of the two systems, the maintenance is more expensive.  Systems can breakdown, they need continual checking, testing and repair.  Studies found 20% is spent on debugging code, responding to emergencies like a change by your ISP could lose your hypertext links and CGI script disabled-the site is down.  20% is changes in reports, data files, and links to backend databases. The other 60% is general administrative like changes in product or price, and enhancements to the system.

10.  Why is Web server bandwidth an important issue for e-commerce sites?

Increase bandwidth helps speed up page delivery in optimizing Web site performance. 

15.  What are some of the policies e-commerce businesses must develop before launching a site, and why must they be developed?

Privacy policy and accessibility rules.

20.  How does responsive Web design differ from adaptive Web delivery?

The principle of responsive web design is to automatically adjust the layout of the Web site to whatever the resolution of the user’s screen.  Where adaptive changes to fit predetermined device and screen settings.

Projects:

#2   Several e-commerce sites to evaluate the effectiveness of the site according to the eight basic criteria/functionalities in table 4.11

Company

Rakuten logo
www.rakuten.com

NewEgg logo
www.newegg.com

Zappos logo
www.zappos.com

Functionality

yes

Did not load very quickly

Quicker than newegg

Informational

no

no

yes

Ease of use

yes

yes

yes

Redundant navigation


Not simple


yes


yes

Ease of purchase

yes

yes

yes

Multi-browser functionality


yes


yes


yes

Simple graphics

yes

yes

yes

Legible text

yes

yes

yes

 

I looked at companies most like Amazon and evaluated these three.  I found out Zappos is a subsidiary website of Amazon but specializing in shoes, accessories, and clothing.  You can tell by the navigation and ease of use that Zappos had basically the same as Amazon.