P. 229-230 Review and discuss

1.       Similarity helps to direct a viewer’s attention to the design. Contrast helps to make the design less boring and stand out. Both are needed to create a good design.

2.       With balance you want to keep things proportional to other elements. Sometimes things can be differently sized based on the context and sometimes things need to be centered or equal. It all depends on the context.

3.       When things are out of alignment the human brain typically pics up on it and tries to correct it. It can frustrate the viewer because they want to fix the alignment.

4.       Emphasis, unity, and white space. Emphasis means making certain things stand out and are the center of attention where the viewers eyes focus on. Unity is the harmony between the elements of a design where they have many properties including proximity, alignment, repetition, and contrast. White space is another balance where you need some emptiness in a design to show people where to look and what things are more important. If a design was just designed like a writing paper, then it wouldn’t be easily picked up and read by the common person who just want to quickly find out where something is worth looking at or not.

5.       Bleeding is used for grabbing attention and suggests movement. Its not something that most people can do with a personal printer.

6.       Master pages are backgrounds that appear on every page. Whatever appears on it is applied to all pages. Templates are guided documents that contain all the elements that should be in a template of whatever the type of template it is.

7.       PDFs are useful because they can be opened on any computer for free because PDF readers are usually free. Another possibility to use a document such as a PDF is word. This requires software that is paid for in order to open it because word is the only program that opens it that way its supposed to be opened.

8.       A grid helps to line up elements in a design based on whatever type of design is desired such as rules of things or for centering.

9.       The three types of rhythm are regular, flowing and progressive. Rhythm is how the eye travels through a design. Rhythm is important to connect the elements of the design so that the viewer can perceive movement in a still image, rounded edges that guide the eye movement of the viewer, or progressive where the viewer can see the elements transitioning through time like the image depicting evolution.

10.   White space is important because it makes the design not look intimidating or time consuming to the viewer. The pitfalls are that you don’t balance the whitespace and have way too much and the design look unnatural and unbalanced.

P. 230-231 Applications

1. This is my own business card designed on vistaprint