Matthew Holcomb

ITS 364 Ė CH2

P.42 Review and Discuss

1.       A physical property is something that you create such as an invention. An intellectual property is something that you create that is not tangible such as a recipe or a way of doing something or an idea.

2.       Five examples of intellectual property that can be copyrighted would be a song, movie, book, a game, or a photograph.

3.       If you wanted to pursue legal action then having a copyright that is registered would greatly help in the case by giving dates of the copyright registration and further proof of who owns the intellectual property.

4.       One is the ô and the other is ģ. The differences is that the R inside the circle is a federally registered trademark so it has documentation. The other is just a trademark that has not been registered.

5.       Generally, fair use is for students but can be also used by professionals in certain situations such as teaching, news reporting and so on.

6.       MLA gives more information on where and when you accessed the material and when and where it was published. APA is a bit more concise and requires extra information as to when and where the website was published which is generally not that easy to find for a website because its either hard to find or not included on the webpage.

7.       The difference is that in plagiarism you are taking credit for the work of others and copyright infringement you are just using other peoples work without their consent.

8.       Plagiarism is when you use someone elseís intellectual property and not give them credit for it, claiming it as your own. Piracy is when you download files that are copyrighted without paying for the use of said files. Most commonly piracy happens with music and video files.

9.       This is because you can alter images and it isnít entirely clear whether this is ethical because you would be altering the way a person looks but this is done often without ethical concerns with special effects and make up to make someone look like someone they are not. Itís a very big grey area where some people believe certain things are unethical and others do not. Usually this comes in the form of altering models to meet what the people think of as the perfect body image.

10.   File sharing is an ethical problem because you are using something that someone put time and effort into creating and they are not getting any benefit from doing so. If this happens on a large scale then people who make certain high budget type items like a movie, album/song or videogame will not be motivated to create any more content.

P. 43 Applications

2.

Name

Trademark

Attent-Getter

New York Yankees

Reminds the viewer of baseball

UPS

A picture containing clipart

Description generated with very high confidence

Looks like a shield Ė protecting the viewers package. Simple and to the point

Pepsi

A close up of a sign

Description generated with high confidence

Colorful and memorable

PayPal

A picture containing clipart

Description generated with very high confidence

Simple logo for a simple way of making payments

McDonalds

A drawing of a cartoon character

Description generated with high confidence

Golden arches which look like French fries.

Google

A close up of a logo

Description generated with very high confidence

Colorful and simple

Facebook

A close up of a logo

Description generated with very high confidence

Simple and memorable logo

Coca-Cola

Fancy font which is memorable and you donít even need to read it to know what it is

Apple Macintosh Logo

A picture containing clipart

Description generated with very high confidence

Colorful logo for the old Macintosh computers which were the first ones to have colorful monitors

Adidas

A close up of a logo

Description generated with very high confidence

Looks like a hill to climb or building up increasing size pillars.