Pavel Mikhasenok

ITS 380

CH 6 Projects: Question 5


I searched for MacBook Pro on Google and Yahoo. On google, the first row shows pictures and prices of MacBooks from popular retailer websites: Apple, Best Buy, and Walmart.  Next is Apple’s website, and next to the link it says “Ad” in a green color. Both of those results would be paid ads. On top of that, on the top right hand side, there is a sign that says “Sponsored” which indicates that the ads are pushed by those companies.

Similarly, Yahoo’s first result is Apple’s website but without the “ad” sign by it. Although, there is one picture of the MacBook shown with a listed price from some website that I have never heard of. Since Yahoo is not as popular as Google, I assume that adorma paid Yahoo for their ad to be placed on the screen.