Paul O’Shaughnessy

Lab 1


2.) Top 3 Social Media Options

·       Facebook

·       Instagram

·       Twitter

3.) Why?

·       Facebook – simply put, Facebook has a huge audience which it can reach. Creating a page for the food bank itself will give users a page where it can easily find events as well as location and contact information.

·       Instagram – Social media advertising is often about telling a story. Since food banks are charitable foundations, telling this story is even more important. Through a combination of posted images and Instagram story posts, users are able to be engaged with on an emotional, feel-good level. Hashtagging is also available.

·       Twitter – Twitter also has a large user base, a lot of which aren’t on the other two. Twitter allows for real time notification of events and needs of the food bank. Hashtagging is also available.

4.) Pros & Cons

·       Facebook Pros – Large audience. Easy to find information. Ability to create events

·       Facebook Cons – Older audience. Hash tagging is not as robust as other channels.

·       Instagram Pros – Ability to tell a story. Users can create their own posts tagging the food bank to share what they have done to help and create a community. Image posts effective for emotional story telling.

·       Instagram Cons – More image-based than text based. No event creation.

·       Twitter Pros – Quick updating of information on needs and events. Users can retweet posts to their friends. Hash tagging.

·       Twitter Cons – Post size limit may require multiple posts to get all information across. Different format.