2.) Top 3 Social Media Options
· Facebook – simply put, Facebook has a huge audience which it can reach. Creating a page for the food bank itself will give users a page where it can easily find events as well as location and contact information.
· Instagram – Social media advertising is often about telling a story. Since food banks are charitable foundations, telling this story is even more important. Through a combination of posted images and Instagram story posts, users are able to be engaged with on an emotional, feel-good level. Hashtagging is also available.
· Twitter – Twitter also has a large user base, a lot of which aren’t on the other two. Twitter allows for real time notification of events and needs of the food bank. Hashtagging is also available.
4.) Pros & Cons
· Facebook Pros – Large audience. Easy to find information. Ability to create events
· Facebook Cons – Older audience. Hash tagging is not as robust as other channels.
· Instagram Pros – Ability to tell a story. Users can create their own posts tagging the food bank to share what they have done to help and create a community. Image posts effective for emotional story telling.
· Instagram Cons – More image-based than text based. No event creation.
· Twitter Pros – Quick updating of information on needs and events. Users can retweet posts to their friends. Hash tagging.
· Twitter Cons – Post size limit may require multiple posts to get all information across. Different format.