Case Study Questions

1. Why does Akamai need to geographically disperse its servers to deliver its customersí web content?

 

Akamai needs to have geographically disperse to help reduce the number of packets created to verify internet traffic requests. By spreading out their servers, data will be stored at locations nearer to where the requests for that information are received. By reducing the physical distance from request computer to source server, the number of networks required to deliver the requested material is reduced. Overall, this setup reduces latency through a reduced number of verification packets needing to be sent throughout the network to verify the requested information. Their business relies on the speed of delivery and they would not be able to deliver that benefit without geographical dispersement.

 

2. If you wanted to deliver software content over the Internet, would you sign up for Akamaiís service? Why or why not?

 

I would be interested in seeing what Akamai would be able to do for my business. They have had a strong presence in the market for several years which gives them experience with the challenges of web delivery of content. They move into cloud security is another strength they can provide through their experience and acquisitions of other companies. Them losing some market share to new competition is a benefit in that they are motivated to continue to be innovative and provide increased services to be competitive. Along with their need to be competitive, they have demonstrated an ability to seek out other means to keep the company strong. I find this an important trait for a company as one does not want to commit their content delivery to a company that may cease to exist in future.

 

3. Do you think Internet users should be charged based on the amount of band-width they consume, or on a tiered plan where users would pay in rough proportion to their usage?

 

The charge for Internet usage is a tricky situation to navigate. Consideration should be given to how much content an Internet user is requesting compared to how much is sent in targeted advertising and spam. Another consideration should when and how the band-width and usage are being utilized. I see the Internet much in the same way a transportation system is setup. The charges on a transportation route depend on several factors such as demand, capacity, distance, and time. I could see the charge for Internet usage and band-width fall along these same lines. When there is not a lot of band-width available, it should be cheaper. If band-width is reaching its threshold, then the charge should be higher. As for usage, it could follow along a similar pattern with the change of high proportional usage being charged at a high rate than lower proportional usage. In this way, the consumers putting the greatest demand on the Internet systems resources would be paying the larger portion of service fees. If I was to choose one over the other though, I would favor charging by band-width usage.

 


 

Projects

 

1. Review the Insight on Business case on Apple Watch. What developments have occurred since this case was written in August 2018?

Since the Insight on Business case on Apple Watch was written, the Apple watch has had a few changes in features and options. Series 5 is the new watch and shares many of the same features as the Series 4. This comparison will consider the Series 3, 4, and 5 Apple Watches. From Series 3 to 5, Apple improved its processor as noted in the case.

Since the case, the Series 4 and 5 watches have had several improvements. An accelerometer added that increased form up to16 G-force to one the supports up to 32 G-force. Bluetooth support is now Bluetooth 5.0. Additionally, an electrical heart rate sensor was added to the Digital Crown that enables users to take an ECG themselves. Another development was the addition of fall detection. The Series 5 has a built-in compass and international emergency calling to add to its list of features too. Design and display changes in the Apple Watch came by way of the LTPO OLED Always-On Retina display with Force Touch. The Series 5 offers more choice in casing materials by adding a stainless steel, titanium, and ceramic option. The display size is also enlarged to offer a 40mm and 42mm display. The Apple Watches will also be operating on WatchOS 6 which adds a dedicated App Store, female health tracking, enhanced Siri, Activity trends, and more apps being developed.

4. Investigate the Internet of Things. Select one example and describe what it is and how it works.

Internet of Things refers to devices that are enabled with network access and sensors to collect data to send through the network to a collection point. An example of an IOT device would be the Samsung Family Hub 2.0 Smart Fridge. This is a refrigerator that is connected to a network. It has a built-in tablet that can display a clock, calendar, agenda, television, note pad or display other data. Along with the display, there is a built-in camera that allows you to see whatís in your fridge without opening the doors. Through the network connection, the fridge can send door open and other alerts to your smartphone with the use of an app on your phone. The door display will also display the warning message as well. Temperature control is provided through the software system and interfaced on the front panel display.

Further connectivity features on this fridge add a host of uses. Through the Samsung Hub app, you can access your fridge from your compatible smart phone. This remote access will let you view the camera inside your fridge so that you may check on items in your fridge while shopping at the grocery store. Expiration dates may be manually entered in the fridge inventory list to help you track when products need to be discarded. Essential this smart fridge has now become an active device that can send and receive information through the internet. It has become a connected device on the IOT.