1. They had a bad deal with eBay that was based on a service fee that was a percentage-of-sale; it was too costly when the company needed to be more cost-conscious.
2. Dick’s omnichannel strategy is to use brick and mortar retail locations as distribution centers for customer deliveries.
3. Develop e-commerce platform(s) and integrate this into its existing system, integrate its lesser brands onto the platform, and re-launch the Dick’s website from their own IT resources.
2. . Bass Pro Shops Cabellas Dick’s
Functionality Excellent Good Excellent
Informational Excellent Good Excellent
Ease use Excellent Fair Excellent
Redundant navigation Excellent Fair Excellent
Ease of purchase Excellent Excellent Excellent
Browser functionality Excellent Excellent Excellent
Simple graphics Excellent Excellent Excellent
Legible text Excellent Good Excellent
Both Bass Pro and Dick’s do an excellent job across all aspects, but Bass Pro sticks out as a clear winner because of their superior search capability and results! See above: I was looking for Seagaur and found it right away on Bass Pro; not so on Cabelas or Dick’s. Cabelas search engine is particularly flawed and weak. Dick’s is good.
Modelling tools Fair
Visual tools Excellent
Tax/shipping rules Fair
I would choose Wordpress over Joomla or Drupal. One reason is because we are using Wordpress in our class and I value Dr. Tucker’s opinion. I think Worpress and Drupal are fairly comparable with Joomla a distant third: Wordpress has a huge internet presence and this must account for some of their competency, while Joomla seems kind of unsophisticated.