Taylor Lang

ITS 230

Lab SF2-1 Planning an E-Commerce Site

Fjosne Racing

I.                     Business Model/Objective

a.       To sell Fjosne Racing apparel and photography exclusively online.

b.       Business to Customer

c.       Virtual Storefront business model

II.                   Product Catalog

a.       Set up a product catalog including photos of the merchandise. The photo will serve as a link to a better description of the product and allow the customer to choose quantity and size desired.

b.       Add a button to allow customer to add the items to a “Shopping Cart.”

III.                 Checkout Process

a.       In order to set up an effective checkout process, I will need a payment processor to verify and authorize credit card transactions.

b.       Set up a Merchant Account for the credit card transactions to be deposited into.

c.       A third-party payment processor will also be made available.

IV.                Just-in-Time Inventory System

a.       Because the business is fairly small, it would be more effective for us to have a “just-in-time” system in place. Instead of having handfuls of inventory on hand, we will make the products as the orders are made. This is called drop ship.

b.       There is no need for a warehouse.

V.                  FAQ

a.       A Frequently Asked Questions page will be put into place to answer some of our customer’s frequent questions.

b.       However, an email address and daytime phone number will be provided on our “Contact Us” page for any further questions.

VI.                Compatibility

a.       To ensure the safety of all of our transactions, we will be sure that the processors, catalog, shopping cart, and payment approval systems are all compatible.

VII.               All-in-One

a.       We will take the necessary steps to make sure that the site is an all-in-one e-commerce site. (The whole process can be done on one site.)