380 Global E-commerce Systems
CH 1 The revolution
is just beginning
E-commerce Business Models and Concepts
3 E-commerce Infrastructure: The Internet, Web, and Mobile Platform.
4 Building an E-commerce Presence: Websites, Mobile Sites, and Apps.
E-commerce security and payment systems
E-commerce Marketing and Advertising Concepts
CH 7 Social,
Mobile, and Local Marketing
8 Ethical, Social, and Political Issues in Ecommerce
9 Online Retail and Services
10 Online Content and Media
CH 11 Social
networks and online communities
12 B2B E-commerce: Supply Chain Management and Collaborative Commerce