Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
1. Why does Akamai need to geographically disperse its servers to deliver its customers' web content?
Akamai needs to geographically disperse its servers to deliver its customers’ web content because that is the major concepts of Akamai. They disperse its servers to increase the speed of delivery of high-quality multimedia content and high-definition video that customers are expecting. There is a large number of the web’s top companies which cooperate with Akamai wants to deliver content to their customer as soon as possible as well as decrease the problem with slow-loading web pages. It means that customers do not have to wait for web loading when they access online. Akamai makes sure web activities such as downloading music, watching films or shopping online run smoothly and without delay.
2. If you wanted to deliver software content over the Internet, would you sign up for Akamai's service? Why or why not?
If I wanted to deliver software content over the Internet, I think I will sign up for Akamai’s service because some of their clients are big corporation such as Apple, Facebook, Google, Microsoft. It means that the concepts of Akamai are working effectively. It contains copies of web content such as pictures or video clips at many different locations around the world. Therefore, users can get nearby copies back that is making the web page load faster. There is no doubt that there are not many people who want to wait for a long time to access the data from the website. Though, the growth of streaming video has created a lot of competitors for Akamai which have built competing for content delivery services. So, Akamai is trying to improve their system to adapt to the rapid change of the digital age.
3. Do you think Internet users should be charged based on the amount of bandwidth they consume, or on a tiered plan where users would pay in rough proportion to their usage?
I think Internet users should be charged based on the amount of bandwidth they consume because pay for use is a simple principle that is widely accepted in economics. If users want to use the high-speed Internet, they should pay more than people who only need normal speed. On the aspect of being an internet provider like Akamai, I think they need expense to maintain and improve their system. On the other hand, other e-commerce companies might not like this idea because they always want to maximize their revenue from their platform.
1. Select two countries (excluding the United States) and prepare a short report describing their basic Internet infrastructure. Are they public or commercial? How and where do they connect to backbones within the United States?
Korea is the country which has the world's fastest average internet connection speed because the Internet is one of the most issues that the government concerned. They established policies and programs to facilitate rapid expansion and use of broadband. There are three major ISPs (Internet Service Provider) in Korea: KT Corporation, SK Broadband, and LG Uplus. They provide broadband and Internet circuit including Ethernet and operating Internet data centers in Seoul. According to the report State of The Internet, The Internet Speed in Korea is 28.6 Mbit/s which is four times faster than the world average of 7.0 Mbit/s. Most of the people who live in apartment blocks commonly use DSL connections. Furthermore, VDSL is used in newer apartments while ADSL is normally used in landed properties where the telephone exchange is distant. The Internet infrastructure in Korea is public. The price of the Internet is cheaper and faster four times than the United States.
Canada is one of the most countries which has the best-developed internet infrastructures in the world. According to CIRA 2013, Canadians spend their time to purchase or entertain online than anyone else in the world. The telephone system is modern and supported by a satellite system and 300 earth-based relay centers. Furthermore, Canada has also 5 international underwater cables including 4 across the Atlantic and 1 in Pacific. There are 750 Internet providers around the country. The largest DSL provider is Bell Internet which owns and maintains physical layer connectivity through a combination of optical fiber networks. The infrastructure in Canada is public. According to the agreement between US and Canada, the Canadian Network for the Advancement of Research, Industry, and Education (CANARIE) and the University Corporation for Advanced Internet Development (UCAID) will connect the Canadian CA*net backbones with the U.S. Internet2 backbone, known as Abilene and hosted by Indiana University.
2. Investigate the Internet of Things. Select one example and describe what it is and how it works.
The Internet of Things is defined as physical devices, mechanical machine or objects which can be connected to the Internet, collecting and sharing data that people use today. One example that I found is the Fitbit watch. Fitbit has two main product categories including fitness trackers and smartwatches. It is designed with a touchscreen that people can use like a smartphone and normal watch. How does it work? It is connected to a Fitbit app via built-in GPS. Typically, a Fitbit product is equipped with an accelerometer to measure your movements. Moreover, some major indicators such as heartbeat or steps can be measured during the exercise as well. Then it will transfer collected data to your smartphone app. All that information will be stored and displayed in your app so that you can keep track and increase efficiency of your exercising goals which improve your overall health condition.