Tam Pham Bang Le

ITS 380

Shin-Ping Tucker

November 15, 2019

CH12 B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Case Study – Elemica

1.  If you were a small chemical company, what concerns would you have about joining Elemica?

Although small and medium firms do not need to have an ERP system to connect to Elemica, they do require some level of technological sophistication even to use the online portal. Elemica offers a Web portal for those companies not as technically sophisticated as the larger global chemical companies. For all firms, Elemica reduces the burden on IT staff. As a small firm, you would be concerned that you would be able to respond to requests for large quantities of commodities that might be requested by partners.

2.  Elemica provides a community for participants where they can transact, coordinate, and cooperate to produce products for less. Yet these firms also compete with one another when they sell chemicals to end-user firms in the automobile, airline, and manufacturing industries. How is this possible?

      Direct communication between the buyer and the seller, seller identity is not disclosed which buyer knows who are they buying form weather he is good person, or not and can he help him if product they received get exchange or returned. “Social Glue” aspect of Elemica. It looks like in chemical industry in some point they want to sell, and came up with short on specific chemicals preventing order to increase or execute. Elemica is so we can all benefit from lower cost. They keep bid and quotation’s private and the community open and have large members are able to get sense of market price.

3.  How does the purchase of Elemica by Thoma Bravo, a private equity firm, change how Elemica fits into the B2B framework illustrated in Figure 12.10?

Elemica will be expanding to offer its services to other industries, making them a multi-industry consortium.


1.      Choose an industry and a B2B vertical market maker that interests you. Investigate the site and prepare a report that describes the size of the industry served, the type of Net marketplace provided, the benefits promised by the site for both suppliers and purchasers, and the history of the company. You might also investigate the bias (buyer versus seller), ownership (suppliers, buyers, independents), pricing mechanism(s), scope and focus, and access (public versus private) of the Net marketplace. 

Complete Merchant Solutions (CMS), who’s business platform is PaaS, focuses on electronic payments. With out over 5,000 customers, 2 dozen currencies, and 130 countries they tackled one industry at a time, then moving onto the next. Products and services include; credit card machines, terminals, point of sales systems, payment software, and wireless solutions.  CMS boasts; competitive advantages, extraordinary team members, and innovating technology for your electronic processing needs.

2.      Examine the website of one of thee-distributors listed in Figure 12.10, and compare and contrast it to one of the websites listed fore-procurement Net marketplaces. If you were a business manager of a medium-sized firm, how would you decide where to purchase your indirect inputs-from an e-distributor or an e-procurement Net marketplace? Write a short report detailing your analysis.

Regardless the size of the business, your number one and two concerns are to make money, and to take care of your customers. If there was a solid hold on a company’s value chain management, I would state that we would utilize an e-distributor, however if our logistical and infrastructure needs were lacking.