What Would You Do?

1. No matter if an interview was for my dream job or not, I would always write down my user name so a potential employer could search my name. I know that in todayís age, that is a crucial step almost every employer takes to kind of get to know their candidate a little better and to see what things they write on Facebook. However, I would not give out my password along with my user name. I believe this is a breach of privacy and Iím not even sure thatís legal for them to ask. I would just tell the employer that I will give them my user name so they can easily search for me on Facebook, but I will not be giving them my password.

2. I would ask my coworker why she thinks that divorcing someone and getting your car repossessed is a good reason to drop a job candidate. I donít understand how this could negatively affect a job candidate, but if she can back up her reasoning logically then I might give that some thought and then let I know how I feel about it. I feel that this is not the kind of thing potential employers should care about and itís probably not what most employers are looking at. I think most employers look at pictures to see if there is any alcohol involved or anything illegal going on.

Cases

1. Procter & Gamble Turns to Social Networking

1. I donít think the total success of a social networking campaign should be measured in an increase of number of units sold because how can anyone directly know that it was the cause. I think that you can measure some success by the increase, but you should also look at how many likes or followers your company is receiving. As well as the comments you are getting about your product. Maybe people are all for the social networking and thatís how you know how big of a success it is.

2. Some key arguments could have been that many women are not house wives anymore. They arenít usually home around the noon hour to watch the programs. And if women decide to record the programs, they are only going to fast forward through the commercials and will not even see the advertising. I also think that women are more interested in the talk or reality shows like the book mentioned and that could be a big reason they arenít getting as many viewers anymore.

3. Five key criteria could include: length (having something too long will steer customers away, but if itís too short the message wonít be received); actors (who stars in a commercial can be very telling for a company and its customers); content (what will they show in this short advertisement to get their point across); view (will they use comedy or a more serious topic to get users attention); and lastly, cost (how much will the commercial cost the company and how many customers do they think they will draw in with this commercial.)

2. Social Networks for Chronic Health Condition Sufferers

1. I would suggest for my grandmother to join a social networking site for people with diabetes because I donít have diabetes, so I wouldnít be able to relate with her and really talk about the issue. If she wants to vent about diabetes, the best people to do that with are the ones who are going through the same things as her, so I think she should join.

2. Like the book said, there can be positives and negatives for social network sites. The sites I found can be really great for people who struggle every day and just need someone to talk to them and talk them out of doing something bad again. On the other hand, these types of sites can be visited by anyone and what if someone goes on there to sell drugs to the people who are struggling? That would be very tempting for someone who is already having a difficult time.

3. I think that a physician wouldnít get upset with a patient doing a little bit of their own research because I feel that they almost expect that to happen these days. I would just tell my physician about the experimental practice I found and ask them if they think it is legitimate or not. The physician will then tell you whether this could actually work or whether it is fictitious and not true.