*Website goals should be measurable, but since I am not involved with these websites, I don’t know the specifics.

Personal Site: http://richardrobbinsmusic.com/

1.       What is the site’s overall purpose or message?

a.       To market Richard Robbins as a desirable, professional potential employee.

2.       Who is the target audience?

a.       The target audience is potential employers, and potential students of Richard Robbins.

3.       How well do the site’s design elements (structure, and navigational system, fonts color scheme, and page layout) and content elements support the site’s message, satisfy target audience expectations and contribute to the overall look and feel of the site?

a.       The look and feel is consistent throughout the entire website.  The colors and font are very professional looking.

4.       Are the design concepts of balance, proximity alignment and focus evident in the site’s design? If yes, where, if no, what changes would you suggest to incorporate these design concepts?

a.       Balance on this website is asymmetrical. The navigation is down the left while the content is on the right. Proximity alignment appears to be good. The focal points are well balanced between pictures and text.

5.       Does the home page adequately provide answers to visitors who what where questions?

a.       Who: Richard Robbins: Director of Choral Activities & Assistant Professor of Music

b.      What: Personal resume, and other accomplishments

c.       Where: The navigation on the left side of the website

Educational Site: http://www.harvard.edu/

1.       What is the site’s overall purpose or message?

a.       To recruit new students and keep donors updated on campus news and events

2.       Who is the target audience?

a.       Potential and current students, and donors.

3.       How well do the site’s design elements (structure, and navigational system, fonts color scheme, and page layout) and content elements support the site’s message, satisfy target audience expectations and contribute to the overall look and feel of the site?

a.       The fonts are consistent across the website, except for some of the fonts used in the promotional images tied to news or events. I think that the site’s design and feel supports the purpose and message. The site gives you a decent amount of information about the University. The font is very professional looking.

4.       Are the design concepts of balance, proximity alignment and focus evident in the site’s design? If yes, where, if no, what changes would you suggest to incorporate these design concepts?

a.       Yes, I think that the balance is pretty good. Proximity alignment is also good. Photos have headings or titles nearby that make sense.

5.       Does the home page adequately provide answers to visitors who what where questions?

a.       Who: Harvard University

b.      What: Educational Institution information

c.       Where: Links to valuable information are available across the top of the website.

Product Sales Site: http://www.gamestop.com/

1.       What is the site’s overall purpose or message?

a.       To sell game related products, instore or online.

2.       Who is the target audience?

a.       Gamers, people who enjoy pop culture,

3.       How well do the site’s design elements (structure, and navigational system, fonts color scheme, and page layout) and content elements support the site’s message, satisfy target audience expectations and contribute to the overall look and feel of the site?

a.       I think that the site’s design elements are great for this audience. The headings in the mega menu are very specific and easy to navigate. The color scheme is very eye catching and goes well with the variety of game covers that are displayed on the site.

4.       Are the design concepts of balance, proximity alignment and focus evident in the site’s design? If yes, where, if no, what changes would you suggest to incorporate these design concepts?

a.       There is a lot to look at in this website. By using large uppercase font, the focal point is shifted from the busy game covers and product pictures to the headings and promotional coupons/messages on the site. Captions for product images are straightforward and are in proper placement.

5.       Does the home page adequately provide answers to visitors who what where questions?

a.       Who: GameStop

b.      What: Information and pricing on video games and video game related products

c.       Where: Information can be accessed through the Mega Menu across the top of the website