Louis Gouge

ITS 380

Chapter 1

Case Study Questions

1. Google is Pinterestís primary competitor because Google is one of the first terms that people think of when using a search engine. Google is so large that no matter what a person is looking for or shopping for Google is what people usually think of first.

2. Pinterest is focusing on the smart phone platform because almost everyone has a smart phone. Smart phones are everywhere, and they can be taken everywhere by everyone. Most smart phones have just as much computing power as home computers, and a lot of businesses have apps for smart phones.

3. Copyright infringement can be easily violated by another without doing it on purpose. Just taking a simple photograph of a copyrighted image without the permission of the owner can hold a person liable. Pinterest has to protect itself from their users by making a simple mistake or they can be sued.



1. E-commerce is the use of the internet, world wide web, mobile apps, and smart phones to transact business by buying and selling products and services electronically.

E-business is the digital enabling of transactions and processes within a company that involves information systems under the control of the company.

The two intersect with each other because they include transactions that relate to each other. E-business provides the infrastructure for supporting a companyís E-commerce. When the E-business applications turn into an exchange of value that is when it becomes E-commerce.

5. The three benefits of universal standards are: (1) lowers market entry costs (2) reduces search costs and (3) makes price discovery simpler, faster and more accurate.

10. Commerce is buying and selling goods by a business. Up to the mid 1990ís most businesses had actual buildings where the customer would go to make a purchase of goods or services. Once the internet started to grow so did E-commerce. When the smart phone arrived with mobile apps E-commerce grew even more. When social media started to make its entry E-commerce became even stronger. Although people still want to go to a store to physically touch or try out a product instead of making a blind purchase online more and more people are starting to make online purchases. Some items will always be purchased from a physical store so people can try them out first.

15. Just like any new venture there will be bumps, potholes, and detours involved. Not everything is easy at first so when E-commerce first started to make its debut there were a lot of startup companies trying to get on the fast track to success. Some companies were very successful at first but they did not plan far enough ahead to see what some of the problems they would encounter. There would be supply and logistics problems to deal with every day and then there would be networking problems like not enough servers to handle the amount of traffic. So basically it started off fast, climbed to fast, crashed and is making a comeback. Now that everyone has a smartphone and technology has advanced E-commerce will probably not stop.



1. For this question I chose Amazon.com

I really have no opinions about what Amazon can improve upon. It meets all my needs whenever I place an order and I am sent a text message on my mobile device when my package arrives at my home. I can track my package from its origin to my doorstep and even living in a rural area I can receive my packages sometimes the next day. The interface is easy to use and items are easy to find. If there is one thing that bugs me, it is the number of items available. Sometimes if I am searching by a name there are too many items available. I think it is a great E-commerce company and I use it a lot.

Ubiquity: Amazon can be accessed anywhere and from any platform including mobile devices.

Global reach: Some items purchased actually come from foreign countries directly and orders can be made anywhere an internet connection is available

Universal standards: I cannot find out what prices are on products when purchased in another country

Social technology: On every item listed for sale some are sold by a private party, a large firm, or a small business and all items have a feedback section where customers can rate products

Personalization Customization: Whenever I search for an item on Amazon sometimes that same product listing follows me to other sites I visit like some social media sites

Information density: Sometimes if all I have is a part number I can enter that into the search bar and usually Amazon can locate the item I need

Interactivity: There is a forum page where a customer can talk to other customers and there are answers for just about any question

Richness: When a product goes on sale Amazon can send me a SMS message on my wireless device if I ask them to.