Louis Gouge

ITS 380

Chapter 4

Case Study Questions

1. Mobile phone users are more likely to book a room or an airline reservation than traditional desktop customers because, mobile phone users carry their phone with them all the time. A mobile phone user has immediate access to the internet whenever they want and they can use it whenever they want. The user can reserve a room while waiting for the subway, riding in a cab, riding in an elevator, while in the bathroom, and even in class during a lecture.

2. Corporate users have to be able to be on the go constantly. The corporate user does a lot of travelling and they need to be able to access information at the touch of a button. They are able to be notified if their airline gate changes, or flight is delayed, and where the rental car is parked. Corporate users do not use just one type of device and it would be faster to roll out a mobile design just for business travelers that do not need a lot of fluff they just need the information.

3. The average consumer wants to see extra functions available on their own device and when an app is designed specifically for a certain device the program can offer more fluff for the regular consumer to use. When an app is designed specifically for one type of device it will function quicker and without any major bugs.

4. Syncing is way more convenient for users because they can perform a search while walking home or to work, and when they reach the destination they can log into a laptop or desktop and continue where they left off at while away from home or work.



1. Web site/App, Social media, E-mail, and Offline media. Each one of these has different platforms to address and an e-commerce site will have difficulty operating with one of these missing. An e-commerce business needs to be able to use all four e-commerce presence and each one can depend on the other. Mobile users are gaining more confidence in purchasing things online and now people can order food, or buy household items with the swipe of a finger. This can be done wherever there is an internet connection. Itís very convenient for households now since most families have two incomes.

5. System maintenance goes hand in hand with system development cost and a good rule to follow is whatever the cost of design will probably be the cost to maintain. The reason for that high cost of maintenance is the whole business is based on being able to process transactions 24 hoursí day, 365 days a year. When the system goes down there isnít any way to generate revenue. There has to be redundant systems backing each other up constantly so if one fails another one can take over immediately.

10. Bandwidth is critically important for any website because if the limit is reached then no business can take place. If no business transactions can be done there is no revenue and when that happens the business is losing income.

15. A privacy policy must be developed to publicly inform your customers or anyone visiting the website how the business is going to utilize their private information such as, birthdays, bank information, addresses, etc. An accessibility rules must also be developed to ensure people with disabilities are able to effectively access the website without being discriminated against.

20. Responsive web design (RWD) and adaptive web design (AWD) are both tools used to determine what type of device the user is viewing the content of the website on. RWD uses tools and design techniques to automatically adjust the screen resolution to fit the screen and AWD relies on the server hosting the web site to determine the attributes of the device and used predefined templates to set screen size with cascading style sheets and JavaScript.


3. If it was a fast-growing start up I reasonably believe the quickest way to get the site up and running would have to be determined on the capabilities of the staff. If the staff is proficient enough to get the site up fast, then I think it would be better for the in house people because they would have a vested interest in implementing the plan. If the staff are reasonably new young people, then the best step might be to hire an outside firm to get the program running. There are a lot of variables to determine whether to use in-house or outsource, but all things being equal I think the in-house staff would want to get the project up and running. Then there is the security issue to consider also. Security is a huge problem and if everything can be implemented inside then I believe the staff designing the site would have more of a reason to keep the assets secure. I think it would be a little less-expensive in the short term to outsource because most of the items needed to implement the design would be already known and there would be no need for estimating. I think costs would be very close to being equal either way because whatever direction would be used the costs would average out in the long run. Ultimately I would prefer to use in-house staff just because it would feel more like a team effort instead of going out and using strangers.